Privacy policy

Last Updated: June 2026

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1. Introduction

Risqly Ltd ("Risqly", "we", "our", or "us") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, share, and protect personal data when you visit our website, use our services, request a demo, participate in a trial, communicate with us, or engage us to perform customer success, churn risk, retention, or revenue analysis activities.

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Data Controller

Risqly Ltd
6 Severn Court
Sheffield
S10 2UF
United Kingdom

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2. Information We Collect

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Information You Provide Directly

For privacy-related enquiries, please contact: privacy@risqly.com

We may collect:

  • Name
  • Email address
  • Company name
  • Job title
  • Information submitted through contact forms
  • Information submitted when requesting a demo
  • Information submitted when registering for an account
  • Information provided during customer onboarding
  • Marketing communication preferences

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Information Collected Automatically

When you visit our website or use our services, we may collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Website usage information
  • Product usage information
  • Referral source information
  • Cookie and tracking data
Customer Data and Audit Information

When providing our services, customers may authorise Risqly to access business systems and datasets for analysis, reporting, customer success monitoring, churn prediction, revenue analysis, retention analysis, or related purposes.

These systems may include:

  • Customer relationship management (CRM) platforms
  • Product analytics platforms
  • Subscription and billing platforms
  • Customer support platforms
  • Marketing automation platforms
  • Other systems authorised by the customer

Risqly generally accesses such information on a read-only basis. During product usage, trial periods, or analysis activities, certain data may be processed and stored within our systems to calculate scores, generate insights, provide reporting, and deliver the service.

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3. How We Use Personal Data

We use personal data to:

  • Provide and operate our services
  • Create and manage user accounts
  • Authenticate users
  • Process transactions
  • Deliver customer support
  • Respond to enquiries and demo requests
  • Analyse service performance
  • Improve our products and services
  • Generate customer success insights and risk scores
  • Produce reports and recommendations
  • Maintain platform security
  • Detect fraud and misuse
  • Comply with legal obligations
  • Send service-related communications

Where permitted by law, we may also use personal data for marketing purposes.

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4. Marketing Communications

We may send marketing communications regarding our products, services, webinars, events, and industry insights.

You may opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in emails
  • Contacting us directly

We may also use customer and prospect information for audience building, remarketing, and advertising activities on third-party advertising platforms where permitted by applicable law.

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5. Legal Bases for Processing

Where UK GDPR or similar regulations apply, we process personal data based on one or more of the following legal grounds:

  • Performance of a contract
  • Legitimate business interests
  • Compliance with legal obligations
  • Consent where required

Our legitimate interests include operating and improving our services, ensuring security, supporting customers, preventing fraud, and developing our business.

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6. Cookies and Analytics

We use cookies and similar technologies to improve our services and understand how our website and platform are used.

We currently use:

  • Google Analytics
  • Mixpanel

These services help us understand visitor behaviour, product usage, performance, and user engagement.

You can control cookie settings through your browser or applicable cookie preferences tools.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout. You also have the option to opt out of the collection of your personal data in compliance with GDPR by visiting https://www.rb2b.com/rb2b-gdpr-opt-out.

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7. Sharing Personal Data

We do not sell personal data.

We may share information with trusted service providers that help us operate our business and deliver our services.

These providers may include:

  • Cloud hosting providers
  • Analytics providers
  • Payment processors
  • Email service providers
  • Artificial intelligence service providers
  • Security and infrastructure providers

Current providers may include:

  • Fly.io
  • Mixpanel
  • Stripe
  • OpenAI
  • Anthropic

We may also disclose information where required by law or to protect our legal rights.

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8. International Data Transfers

As we operate globally, personal data may be processed outside the United Kingdom.

Some of our service providers process data in countries including the United States.

Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are in place, including contractual protections and other recognised transfer mechanisms where required.

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9. Data Retention

We retain personal data only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy.

Unless a longer retention period is required by law:

  • Marketing records may be retained for up to 24 months after the last interaction.
  • Customer account information may be retained for up to 7 years following account closure.
  • Customer support records may be retained for up to 7 years.
  • Audit, reporting, scoring, and analytical data may be retained for up to 24 months following termination of services unless otherwise agreed with the customer.

We may retain aggregated or anonymised information indefinitely.

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10. Security

We implement reasonable technical and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, or destruction.

However, no method of transmission or storage can be guaranteed to be completely secure.

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11. Your Rights

Depending on applicable law, you may have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent where processing relies on consent

To exercise your rights, please contact us using the details provided in this policy.

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12. Third-Party Services

Our website and services may contain links to third-party websites, products, or services.

We are not responsible for the privacy practices of those third parties and encourage users to review their privacy policies.

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13. Children's Privacy

Our services are intended for business users and are not directed to individuals under the age of 18.

We do not knowingly collect personal data from children.

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14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page together with the revised effective date.

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15. Contact Us

If you have any questions regarding this Privacy Policy or our data practices, please contact:

Risqly Ltd
6 Severn Court
Sheffield
S10 2UF
United Kingdom

Email: nicola@risqly.com

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If you are dissatisfied with our response, you may have the right to lodge a complaint with the relevant data protection authority, including the Information Commissioner's Office (ICO).